You meet the most interesting people in coffee shops since there is no demographic barrier. Coffee is for everyone and attracts all kinds. I've likened a coffee shop to Instagram — small snapshots of who people are and their stories come your way, bit by bit. After time, you get to really know who this person is, despite only seeing them for a few minutes a day. Our motto is that people always come first, because we wouldn't have coffee to share without people. When you live life for more than yourself, only then will personal fulfillment follow.